Marketing Week partners with Mumsnet for fourth Mumstock event

Marketing Week is the media partner of parenting website Mumsnet’s fourth annual ‘Mumstock’ event, which looks to unveil the seven habits of brands that know how to effectively target mums.


Marketing Week has partnered with Mumsnet for its fourth annual ‘Mumstock’ event, which will explore how brands can best target mums and take their relationship “to the next level”.

Taking place on 26 April this year, Mumstock 2017 will be centred around the unveiling of new research from Mumsnet and Saatchi & Saatchi. The report will look to reveal the secrets of best-in-class brands and equip delegates with a concrete, workable toolkit to help them take their relationship with mums to the next level.

Marketing Week is an official media partner of Mumstock. Speakers at the event include EasyJet’s CEO Carolyn McCall, Disney’s CMO Anna Hill and Keith Weed, Unilever’s chief marketing and communications officer.

The event will also include a discussion around the importance of trust for brands in a ‘post-truth’ world, and feedback on the keynote research from some of the mums who took part.

Speaking about the conference, Mumsnet founder Justine Roberts says: “Over the years Mumstock has offered really concrete insights to marketing professionals, and this year will be no exception. As with any huge demographic group, mothers’ preferences are highly varied and nuanced; this is the conference that puts an end to guesswork.”

Richard Huntington, chief strategy officer at Saatchi & Saatchi, adds: “It’s clear that some brands are winning with mums, creating incredibly productive and profitable relationships where others are falling short of the mark. This research suggests that winning brand behaviours are habitual, and will build love, trust and dependability in your own brands and businesses.”

For more details on the event including who is speaking and how to book tickets go to

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