How Tesco’s £3.7bn Booker deal will impact its brand
Thomas HobbsThe move will create the UK’s biggest single food business but it will also pose challenges to the Tesco brand.
The move will create the UK’s biggest single food business but it will also pose challenges to the Tesco brand.
From Unilever responding to “the return of nationalism” to Alzheimer’s Society rebranding, here are the five marketing stories you need to know about this week.
“Keep investing” is the most important message for businesses in the Brexit world, argues the Camelot CEO, who believes maintaining confidence in creativity is also crucial.
The Prime Minister’s commitment to the creative industries has been hailed as a “major step forward” but the industry has to ensure it is clear with policymakers to get the investment and support it needs.
The UK’s biggest supermarket chain will now become the ‘UK’s biggest food business’ after announcing the surprise acquisition.
Buying on mobile is set to rocket but consumers are becoming increasingly wary of retailers’ tactics to push them into a sale or hand over data.
Marketing is changing; 2017 will be the year we see a tipping point between marketing as we know it and marketing of the future, says Richard Robinson, managing partner at Oystercatchers.
Santander’s CMO Keith Moor explains why the brand waited to talk about its purpose, and why he hopes it will help rebuild trust with consumers.
The alcoholic beverages giant says speaking the truth about diversity through its advertising will be key to success over the coming years.
Unilever says it has seen the world become more “multipolar” as local tastes become increasingly important.
Even with a single customer view marketers still need to engage customers with the right messages at the right time on the right device, which can be achieved by using analysis, technology and smart thinking, says SAP’s UK & Ireland marketing director.
We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to ‘go digital’ but what does this really mean? Rarely has a word meant so much and yet been so ill-defined. Over the course […]
But there are concerns damage has already been done as 22% of agencies claim to have lost contracts and adam&eveDDB says it lost £3m in business.
Alzheimer’s Society hopes its new visual and brand identity will change the perception that dementia is “only for old people”.
Marketing Week is the media partner of parenting website Mumsnet’s fourth annual ‘Mumstock’ event, which looks to unveil the seven habits of brands that know how to effectively target mums.