Marketers must ‘work hard to get priorities heard’ in Brexit deal
Leonie RoderickAs uncertainty around Brexit persists, industry bodies are advising marketers to champion customer engagement and work hard to get their priorities heard.
As uncertainty around Brexit persists, industry bodies are advising marketers to champion customer engagement and work hard to get their priorities heard.
Despite being one of the world’s biggest businesses few Britons have heard of Alibaba. Its European head discusses how the Chinese company plans to grow in this part of the world.
Having taken up the role of director general at ISBA at the beginning of 2017, Phil Smith outlines his key priorities and explains why the organisation will be moving away from its defensive position.
Rimmel London is changing its brand identity in a bid to “move with the millennial consumer and the times”.
With negative consumer perceptions persisting, banks are changing their marketing efforts to take a more purpose-led approach.
Hailey Baldwin, Kendall Jenner and Iris Apfel all featured in the top five biggest celebrity endorsers, according to Celebrity Intelligence.
Live streaming is just the latest in a line of nausea-inducing trends that have no impact or reach but are still lapped up by credulous marketers.
Marketing Week Live is back with a stellar line-up of marketers for this year’s event on 8 and 9 March at Kensington Olympia.
Airbnb is looking to convince travellers to book more than just accommodation as it says the “openness” travel can bring is important following Brexit and the US election.
The language a brand uses to describe its offer has a huge impact on whether consumers view them as the ‘best’ in their category.
McDonald’s is trialling a home delivery service in the US and prioritising mobile ordering as it looks to meet evolving consumer demands.
The high price tag of education, fierce competition within the sector and the Brexit vote have combined to mean universities need to work harder than ever to attract Gen Z students.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Romans were making use of communication platforms more than 2,000 years ago.
Marketers need to do a better job at marketing the value of marketing to the rest of their business. First step? Lose the jargon, says Thomas Barta, marketing leadership expert and co-author of leadership book ‘The 12 Powers of a Marketing Leader’.