Netflix CEO: Focus more on stories and less on screen size
Mindi ChahalMobile World Congress: Netflix CEO and co founder Reed Hastings says the brand does not design for mobile, focusing on content rather than the screens its viewed on.
Month: February 2017
Marketers must break into the innovation hot-house
Tanya JosephMarketers need to get better at marketing themselves to ensure they are part of the innovation team and not just left to promote new products.
Mark Ritson: Don’t be stupid, the Oscars mix-up has no impact on PwC’s brand
Mark RitsonPwC is a B2B firm and its business is based on decades-long relationships, so talk of ‘brand damage’ from naming the wrong best picture is facile nonsense.
Mastercard CMO: Digital and business skills are a rare combination
Mindi ChahalMobile World Congress: Mastercard has unveiled a raft of digital payment innovations, but is warning of the challenge it faces to find digital talent.
Is the Mini MBA in Marketing Programme right for you?
Mark RitsonProfessor Mark Ritson introduces the Marketing Week Mini-MBA in Marketing. He explains the logic and syllabus behind the course, looks at the course format and shares some of the feedback from those who attended the course in 2017. If you are considering the Mini MBA this year then this is a unique chance to learn […]
Bridging the gap: The stark differences between brand and agency KPIs
Mindi ChahalBrands and media agencies need to share key information, increase collaboration and balance hard commercial goals with softer brand metrics, as new research reveals discrepancies between the KPIs used by both parties.
Consumers in a ‘gloomy mood’ as confidence drops
Rachel GeeGfK warns that if consumer confidence continues to drop, there could be a slowdown in the UK economy this year as well.
Stella Artois on how its charity campaign has made it less of an ‘old person’s brand’
Thomas HobbsAs it enters the third year of its ‘Buy A Lady a Drink’ programme, the beer brand says the ethical campaign has opened it up to a younger audience.
Telefónica bets on artificial intelligence for its digital transformation
Mindi ChahalMobile World Congress: Telefónica is putting a ‘brain’ in its network as it launches AI assistant Aura, but says the company will need to transform and digitise every part of the company to take advantage of the opportunity.
M&S, Vodafone and Spotify: Everything that matters this morning
Marketing Week ReportersWe round up all the latest marketing news from around the world.
Samsung talks up ‘strength and resilience’ of the brand as it sets out plans for 5G and VR
Mindi ChahalMobile World Congress: Samsung acknowledged the difficulties it faced last year after its flagship phone problems in a noticeably more low key event that saw the brand reveal plans for a UK trial of its 5G network as it strives to deliver on commitments to the internet of things and connected devices.
The Nokia 3310 is back as a ‘modern classic reimagined’
Sarah VizardMobile World Congress: HMD Global, which owns the rights to the Nokia brand, is bringing back the 3310, as well as popular game Snake for Facebook Messenger.
Nokia makes big moves into 5G and wearables as it looks to shake off past
Mindi ChahalMobile World Congress: Nokia is focusing on 5G technology as it looks to take advantage of “faster growing markets” such as VR and wearables.
Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away
Sarah VizardBud Light is being relaunched in the UK, 16 years after the last attempt ended in failure.
Unilever & L’Oréal: 5 things that mattered this week
Leonie RoderickFrom Unilever putting an end to Kraft Heinz merger speculation to L’Oréal launching an e-mentorship programme, here are the five marketing stories that mattered this week.