5 killer stats to start your week
In the first of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
In the first of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Bud Light is being relaunched in the UK, 16 years after the last attempt ended in failure.
From a boost to economic growth to further details on the sugar tax levy, here’s everything you need to know from Chancellor Philip Hammond’s first Budget.
As the cost of living rises and consumers struggle to get on the property ladder older demographics that exist today will be wiped out and new ones will emerge, so marketers must prepare for change.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.