5 killer stats to start your week
In the second of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
https://vimeo.com/208865329
In the second of our weekly ‘killer stats’ video series, we arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
https://vimeo.com/208865329
Marketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the rest of their strategy or prove ROI.
Reckitt Benckiser has big plans for 2017, including new product ranges and campaigns from its Durex and Scholl brands, a shift to zero-based budgeting and adapting to the new pressures of the retail environment.
New Marks & Spencer boss Steve Rowe used his first formal set of results to lay out a five point strategy that he hopes will revive the brand by appealing to ‘Mrs M&S’ but also to those customers that shop infrequently at its stores.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.