Marketing Week is partnering with Mumsnet for the fourth annual ‘Mumstock’ event on 26 April.
As part of the event Mumsnet and Saatchi & Saatchi will be unveiling new research from looking at how best-in-class brands build relationships with mums.
Marketing Week editor Russell Parsons will be introducing two case studies to showcase best practice – one from Lego and and one from Nationwide – which both scored highly in the research. Lego’s brand director Angie Tutt, and Nationwide CMO Sara Bennison will be sharing how their brands effectively market to mums.
Parsons will also be having a fireside chat with easyJet CEO Carolyn McCall, a former marketer, who will be talking about how to build a successful brand.
Other speakers include Disney’s CMO Anna Hill and Keith Weed, Unilever’s chief marketing and communications officer.