BT and RBS on why marketers should kill off the word ‘digital’
Thomas HobbsBoth brands believe marketers need to stop prioritising the word ‘digital’ as it negatively impacts transparency as well as great advertising.
Both brands believe marketers need to stop prioritising the word ‘digital’ as it negatively impacts transparency as well as great advertising.
The coffee giant believes voice ordering will become the next big thing in retail.
Agencies of the future must be shaped by both left and right brain thinking, which requires “professional training” and a shift towards agile working practices.
Dixons Carphone’s services chief Feilim Mackle is looking to create a diverse and inclusive team and is determined to tackle unconscious bias within the brand’s workforce.
The social media giant has integrated header bidding into its Audience Network in a bid to cut out the “middle men” who unfairly profit from programmatic buying.
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett says the business is “much broader than people are aware”, as it takes inspiration from startups.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The report by the Coalition For Better Ads, which includes members such as Procter & Gamble, Google, Facebook, the World Federation of Advertisers and the IAB, is hoping to eradicate annoying ad formats.
UK advertisers are increasingly mimicking the US by moving towards building in-house and on-site expertise, a new study suggests.
Adidas CEO Kasper Rorsted, despite his marketing background, seems to have forgotten the concept of media neutrality in his misguided quest to go digital-only.
Shop Direct’s CEO believes chatbots will be the next big thing for retailers, but admits there is a big challenge when it comes to inserting a marketing message into the mix.
Marketing experts speaking at Ad Week Europe agree the industry must “sort out its emissions” as they compared Google to Volkswagen.
Cards Against Humanity’s ‘Potato’ stunt is one of several examples of how brands are looking to protest against Trump in their own way. Is this the moment that marketing becomes something else, asks John V Willshire, founder of strategic design unit Smithery.
Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business – rather than an energy company – through the launch of its reward scheme, a move away from price and a focus on smart homes.
Just Eat’s marketing budget is “way bigger” than its spend on technology, and it sees TV as harder to measure than digital advertising.