L’Oréal, Coke and P&G: 5 things that mattered this week
Sarah VizardHere is a round-up of some of the biggest stories over the last week in marketing.
Here is a round-up of some of the biggest stories over the last week in marketing.
LoneWolf, the BrewDog backed distillery producing vodka and gin, says there are too many misleading marketing messages when it comes to ‘craft’.
Just Eat is hoping to move customers along the purchase funnel from awareness to consideration as part of its multimillion-dollar sponsorship deal.
The coffee brand believes providing a consumer experience that “evokes human emotion and connection” will determine which brick and mortar retailers thrive in the future.
Company claims its “deep relationships” with advertisers and quick response to the issue have allayed concerns over brand safety.
Analysts expected consumer confidence to decline after the Government triggered Article 50, beginning the Brexit process, yet in April it held up.
Plus the IAB forces its members to tackle fraud and lack of transparency, Germany rejects a new Google hub in Berlin and Transferwise sets up shop in Asia.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The winner of the 2016 prize at Marketing Week’s Masters of Marketing Awards credits innovation, service and insight for delivering £776m revenues
Both companies missed out on Mumsnet’s list of the 10 brands mums love, which has encouraged them to reflect on what more they can do to connect.
The Marketing Academy is offering free tickets to Marketing Week readers to its annual showcase lecture, which offers the opportunity to hear from the Scholarship class of 2016.
Brands must act first to make improvements to their business rather than shouting about what they plan to do in order to be seen as a trustworthy business with integrity, says Emily Somers, vice-president of marketing at McDonald’s.
Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.
Procter and Gamble (P&G) is taking the new “Irresistible Superiority” approach to fight difficult market conditions and evolve its products, marketing and in-store experiences.
Developing strong relationships with the finance or HR department is a smart idea for marketers who want to ensure their impact is felt across the organisation.