Google: Diversity is not the tricky bit, inclusivity is

Google says diversity is still a long way from being solved within the business community, partly because it is seen as “a trend” along with other areas such as mindfulness.

Too many companies are focusing on “filling quotas” to address diversity rather than doing the “trickier job” of changing culture to promote inclusivity, according to Google.

Speaking at the Diversity in Marketing and Advertising Summit this morning (4 April), of which Marketing Week is a media partner, Google’s chair of women and head of ads marketing, Nishma Robb, said companies are making changes, but at a very slow pace.

“I sometimes think the evolution of man happened faster than gender equality. Why are we moving at the pace we are? Is it because diversity is seen as a trend alongside mindfulness? We are still a long way off having it resolved,” she said.

Despite this, she believes diversity is not the “tricky bit”, as companies can always “fill quotas”. In reality, inclusivity is the real challenge because it requires a wider change in culture.

“Personally, I don’t see responsibility just in the workplace, but [with] everyone. We’re still stuck on gender diversity, so can we please have a conversation more broadly around other issues like LGBT and disability,” she added.

Robb rounded off her address by stating it should be the industry’s number one priority to get more senior leaders of different ethnic backgrounds speaking up, and that it is now time “to be more pointed”.

She concluded: “This is not a time for us to talk about it and raise awareness, it’s time to be a bit more pointed and call out [the companies] that aren’t doing it.”

Diversity and Inclusion Champion is one of the categories at this year’s Marketing Week Masters of Marketing awards, taking place on 3 October. Entries are now open. To find out more visit www.festivalofmarketing.com/awards

Hide Comments1 Show Comment
Comments

Latest from Marketing Week

Vote for your Brand of the Year

Amazon, Argos, Aviva, Brewdog, Cancer Research UK, Just Eat, Maltesers, McDonald’s, Tesco and Yorkshire Tea will battle it out to be crowned The Masters of Marketing Awards’ Brand of the Year.

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here