Google: Diversity is not the tricky bit, inclusivity is

Google says diversity is still a long way from being solved within the business community, partly because it is seen as “a trend” along with other areas such as mindfulness.

Too many companies are focusing on “filling quotas” to address diversity rather than doing the “trickier job” of changing culture to promote inclusivity, according to Google.

Speaking at the Diversity in Marketing and Advertising Summit this morning (4 April), of which Marketing Week is a media partner, Google’s chair of women and head of ads marketing, Nishma Robb, said companies are making changes, but at a very slow pace.

“I sometimes think the evolution of man happened faster than gender equality. Why are we moving at the pace we are? Is it because diversity is seen as a trend alongside mindfulness? We are still a long way off having it resolved,” she said.

Despite this, she believes diversity is not the “tricky bit”, as companies can always “fill quotas”. In reality, inclusivity is the real challenge because it requires a wider change in culture.

“Personally, I don’t see responsibility just in the workplace, but [with] everyone. We’re still stuck on gender diversity, so can we please have a conversation more broadly around other issues like LGBT and disability,” she added.

Robb rounded off her address by stating it should be the industry’s number one priority to get more senior leaders of different ethnic backgrounds speaking up, and that it is now time “to be more pointed”.

She concluded: “This is not a time for us to talk about it and raise awareness, it’s time to be a bit more pointed and call out [the companies] that aren’t doing it.”

Diversity and Inclusion Champion is one of the categories at this year’s Marketing Week Masters of Marketing awards, taking place on 3 October. Entries are now open. To find out more visit

Hide Comments1 Show Comment

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here