Byron Sharp and Mark Ritson to go head-to-head at the Festival of Marketing

The Festival of Marketing will bring together two of the titans of the marketing industry to debate the impact of Sharp’s best-selling book ‘How Brands Grow’.

ritson

Two of the titans of the marketing industry are set to go head-to-head at the Festival of Marketing in what is sure to be one of the most important debates this year.

In one corner, brand consultant, academic and award-winning Marketing Week columnist Mark Ritson will assess the impact of Sharp’s book ‘How Brands Grow’ and the areas where he believes it still falls short.

In the other corner, Byron Sharp, who has the attention of some of the world’s biggest brands, will review the impact of his book seven years on and respond to Ritson’s rebuttal.

The debate offers a unique opportunity to see two of the world’s most prominent, celebrated and colourful voices in marketing offer their own visions for the future of our industry. And you can only see it at the Festival of Marketing; it won’t be filmed or made available after the event.

Plus, if you are one of the first to book a ticket as a Marketing Week reader, you can claim one of only 200 free copies of  How Brands Grow by using promotional code MWBBook when you check out.

The Festival of Marketing is taking place on 4 and 5 October at Tobacco Dock in London, with Ritson and Sharp set to take to the stage on the morning of the second day. To find out more about the festival, including information on booking tickets, visit www.festivalofmarketing.com

Latest from Marketing Week

Vote for your Brand of the Year

Amazon, Argos, Aviva, Brewdog, Cancer Research UK, Just Eat, Maltesers, McDonald’s, Tesco and Yorkshire Tea will battle it out to be crowned The Masters of Marketing Awards’ Brand of the Year.

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here