Marketoonist on digital natives
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The art of storytelling is essential for brands and marketers but there are three personal stories employees should start to convey to enhance their careers.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
The campaign, in partnership with the Electoral Commission, hopes to convince 16- and 17-year-olds in Scotland to register to vote in upcoming local elections.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.