5 killer stats to start your week

We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.

1. Agencies are sceptical about integrated client briefs

73% of clients claim to include a “single-minded proposition” or single view of the customer in their briefs. But 76% of agency representatives says this occurs only sporadically. Only one in 10 brands say they still provide separate briefs for each department or agency, down from 24% in 2014.

2. Marketer confidence is on the up

More than a quarter (26.5%) of senior marketers indicated an increase in marketing budgets in the first quarter of 2017. This compares to 14.7% who signalled a fall. This means the net balance of marketers saying they would increase their marketing spend was 11.8%, marking the fourth consecutive year of growth

3. B2B marketers feel less prepared for the GDPR

28% of B2B marketers feel unprepared for new data protection regulation (GDPR), which comes into effect next year. This compares to 15% of B2C marketers. The biggest concerns are changes to consent (70%) and legacy data (51%).

4. Pirated streaming services

Almost five million Britons have already used pirated streaming services. Approximately 2.6 million non-users expect to start accessing these platforms in the near future, while one in seven users of the platforms have already cancelled at least one paid-for TV provider.

5. Digital video usage is gaining ground in the UK

Adults will spend an average of 53 minutes a day watching video this year. This is more than double what it was five years ago. By 2019, 10% of media time and almost 20% of digital time will be spent watching digital video daily.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here