Brand of the Year Pret A Manger serves up record results

The winner of the 2016 prize at Marketing Week’s Masters of Marketing Awards credits innovation, service and insight for delivering £776m revenues

Pret A Manger hailed elements of its marketing mix for helping it post record results in 2016.

The sandwich marketer says sales from stores open for a year or more increased 4.8% last year. Total sales including income from the 50 new stores opened last year increased 15% to  £776m.

Innovation in both product and formats was credited for driving the increase. Pret says its new soup ranges led to a 16% increase in soup sales and its two Little Veggie stores, the first of which was opened in June following customer feedback and a spike in demand for vegetarian options, had been particularly successful.

READ MORE: How Pret used customer insight to shape its new veggie pop-up strategy

Pret A Manger’s CEO Clive Schlee says the company will continue to focus on the menu innovation, service and food quality mix that make up its “freshly made food and fast proposition”. Pret leans on all elements of its marketing mix, eschewing big budget advertising campaigns in favour of investing in the in-store experience and social media to speak regularly with customers.

The chain reshuffled its marketing team in 2016, with group marketing boss Mark Palmer stepping into an advisory role and food director Caroline Cromar taking on day-to-day marketing responsibilities.

Pret A Manger scooped the Brand of the Year gong at The Masters of Marketing last year, beating the likes of Deliveroo, Facebook, Lidl and Snapchat to win the coveted prize.

Marketing Week’s Masters of Marketing is currently open for entries. You’ll have to hurry though, the deadline for entries is next week (1 May). For more information on categories and to enter any of the 36 categories, visit

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here