5 killer stats to start your week
Rachel GeeWe arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
As John Lewis shifts its most senior PR into a customer experience role, two PR execs claim the move is evidence of a wider trend.
With consumers set to spend £4bn on Easter this year, we have rounded up five ads to ring in your extra long weekend.
Plus WeChat opens its doors to marketers and McDonald’s launches a campaign in India encouraging consumers to celebrate each other’s differences.
The Masters of Marketing are back this year celebrating the best of the marketing industry. Here, we offer a few reasons on why you should enter.
Film director Shane Meadows has directed 13 short films for the convenience retailer as part of its new ‘Great things happen when we work together’ campaign.
The growing influence of zero-based budgeting and appetite for proving effectiveness means more FMCG companies will follow Unilever’s lead.
Consumers say they are eager to buy British food to support the economy, but will look for cheaper foreign alternatives if food prices rise.
Despite reporting its first annual sales growth in seven years, Tesco’s CEO Dave Lewis is aware food inflation could force the resurgent brand to make some bold changes.
New report from regulator Ofcom reveals for the first time how providers compare customer service measures and says it wants “consistency and excellence” to become the norm.
United Airlines CEO Oscar Muñoz gave a masterclass in what not to do when the carrier forcibly ejected a doctor from an overbooked flight. Leadership is about acting on decisions, not responding to PR crises.
Hotel groups need to look beyond their industry and take inspiration from other sectors such as retail to ensure their apps are successful and worth the investment.
Brands ready to embrace data, promote agile thinking and build teams with customer-centricity at their heart are reaping the benefits of customer loyalty and retention.
Digital advertising saw its fastest rate of growth in nine years in 2016 as mobile pushed the industry above £10bn for the first time.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here