How marketers can target consumers through the connected home

From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.

Ever wanted a hallway that says hello, a kitchen that tells you what to cook based on the ingredients in your fridge or a wardrobe that helps you choose your outfit?

Now you can catch a glimpse of the (not so distant) future, as ‘The Home of 2020’ opens its doors.

The aim of the project is to give marketers an idea of how they could use next generation tech to reach people at home.

To do this, video ad tech company Unruly has partnered with a host of consumer brands and startups to show what the home of 2020 will see, hear, smell, taste and feel like.

The home consists of a bathroom, toilet, two bedrooms, living room, kitchen and garden. It is 2,000 square feet and showcases actual and conceptual Internet of Things gadgets.

Watch Marketing Week reporter Leonie Roderick make herself at home by testing the different gadgets in the house.

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