How marketers can target consumers through the connected home

From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.

Ever wanted a hallway that says hello, a kitchen that tells you what to cook based on the ingredients in your fridge or a wardrobe that helps you choose your outfit?

Now you can catch a glimpse of the (not so distant) future, as ‘The Home of 2020’ opens its doors.

The aim of the project is to give marketers an idea of how they could use next generation tech to reach people at home.

To do this, video ad tech company Unruly has partnered with a host of consumer brands and startups to show what the home of 2020 will see, hear, smell, taste and feel like.

The home consists of a bathroom, toilet, two bedrooms, living room, kitchen and garden. It is 2,000 square feet and showcases actual and conceptual Internet of Things gadgets.

Watch Marketing Week reporter Leonie Roderick make herself at home by testing the different gadgets in the house.

Hide Comments1 Show Comment
Comments

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here