The modern customer journey is complex. So it is important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes. Sarah Cunningham, head of demand generation at AdRoll EMEA, dives into the new world of Instagram marketing and highlights brands that are nailing it.
Kinnerton Confectionary Limited