5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. The impact of data breaches on corporate reputation

Data breaches have a bigger impact on corporate reputation than PR scandals or environmental incidents, according to 59% of top marketers surveyed by Centrify.

Data breaches can also lead to a 5% hit to share price, a customer churn rate of 7% and 65% of customers losing trust in the brand.

2. Augmented reality is going mainstream

Snapchat and Facebook are fuelling growth in the use of augmented reality among US consumers. According to eMarketer, 54.4 million Americans will have tried the technology by 2019, up from 30.7 million in 2016.

Virtual reality has been slower to catch on, with just 10.2 million Americans trying it out last year. That growth will accelerate, however, with 49.2 million US consumers set to have tried it out in 2019.

3. Consumers are abandoning brands without a social purpose

Some 40% of consumers have either abandoned or never tried a brand because of its values or behaviours, says a report by MediaCom. And even if brands do claim to have a social purpose, consumers often don’t trust them. Some 65% think companies overstate their environmental credentials, while 45% are sceptical about the causes brands support.

4. Poor customer service is turning consumers away

Poor customer service is the biggest reason consumers are put off a brand, with 73% citing it as the main cause, according to Salesforce. A third of consumers say an inconsistent experience across mobile, online and in-store puts them off purchasing. A further third say irrelevant offers turn them off.

5. How consumers use apps is changing

A study by Verto Analytics found that social media, communications and entertainment apps are hoovering up all the time people spend with apps. Social media and communications account for 44%, ahead of entertainment on 21% and games on 13%. That leaves just 22% of people’s time for all other apps to get a look in.

Hide Comments2 Show Comments
Comments
  • Michael Crowcroft 23 May 2017 at 2:54 am

    Is it possible to access a copy of the report from MediaCom?

  • John Dawes 23 May 2017 at 5:05 am

    I think #3 is complete baloney. 40% abandoned a brand or never tried it because of values / social purpose ? Hogwash. An artifact of asking people ill-conceived questions. People rarely know about brand’s social purpose or causes etc. Think of the HUNDREDS of brands you use, how much do you know about the company that made your car tires, refrigerator, insurance policy, toothpaste or shoes. Almost nothing. Does that mean brand owners shouldn’t try to do good things ? No. But don’t expect too many to notice.

  • Post a comment

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here