In the digital age, having an appealing social media presence is not only desirable – it is an absolute must. Never before in the history of humanity has it been so easy to reach people on the other side of the globe and convert them into clients. The combined Social Media course takes you on a journey to explore the main components of a successful social media presence and shows you how to implement them for your business.
Whether you are an owner or an employee in a business that is yet to tap into the vast business opportunity that social media has to offer, this course will equip you with all the knowledge, expert’s techniques and sophisticated methods to not only drive in traffic from social media channels but also convert it into actual sales.
Social media channels are becoming primary tools for businesses to get noticed, build their influence and capitalise on this exposure by successfully attracting and converting followers into leads. Having an effective social media activity is not an end goal, rather it is a continuous business process that absolutely needs to be integrated with the normal company activity.
What you will learn:
- How to create your overall social media strategy using the POST methodology
- How to build the perfect layout for an engaging and highly converting website
- How to set up a Facebook page for your business
- How to utilise Facebook advertising for targeting your potential clients and drive traffic towards your website
- How to instantly engage and communicate with your audience on Twitter and promote your business
- How to build your authority online with LinkedIn and reach out to potential employees and business partners