Nationwide: Brands are turning a blind eye to safety and measurement issues
Leonie RoderickThe building society says it is still not advertising on YouTube after The Times investigation, claiming “it does not seem right”.
The building society says it is still not advertising on YouTube after The Times investigation, claiming “it does not seem right”.
According to a new report, ad fraud is declining as US brands place a greater focus on creating transparency.
M&S defends its decision to drop its marketing budget, while Walkers sees its social media campaign hijacked by Twitter trolls.
Customer data platforms will not only save you money, it will help you achieve the ultimate goal – driving up customer lifetime value.
E.ON hopes the new strategy focused on renewable energy and “creating a better tomorrow” will improve consumer perceptions of the energy sector.
A new survey shows neither agencies nor clients think agencies are evolving fast enough, as more brands turn to in-house skills.
The #WalkersWave campaign encouraged people to share a selfie on social media to win tickets to the Champion’s League final. However, people uploaded pictures of notorious serial killers instead.
Vita Coco is going national for the first time with a multimillion pound campaign, but insists it still has an entrepreneurial spirit when it comes to growing the business.
Plus Pink Ribbon’s artistic breast cancer awareness campaign and Libresse mocking the way advertising treats periods.
The General Data Protection Regulation comes into force a year today (25 May) and while some marketers are panicking about the strict legal guidance from the ICO, others see an opportunity to improve data quality and transparency.
The winner will get £1m of airtime but Channel 4 also wants to encourage shortlisted brands to make their campaigns after admitting to being ‘disappointed’ following last year’s competition.
The retailer cut its marketing budget by £23m last year, but it says effectiveness has improved as social media and the Sparks loyalty card help it to do more with less.
Chief data officer Andy Day says the supermarket is putting analytics at the core of its business as it aims to disrupt the likes of Google and Facebook.
The soft drinks brand says a focus on quality will allow it to buck the trend of falling soft drink sales and tack on giants such as Coca-Cola in the space.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here