Hear former director of media at Amnesty International, Susanna Flood, discuss the evolution of crisis communications – from the era of ‘today’s news is tomorrow’s chip paper’ to the forever online world.
This webinar considered how best to manage a crisis in the digital space; it looked at:
• The opportunities and threats created by the cyclical relationship of traditional and social media
• The role of social listening in differentiating a social murmur from a real reputational threat
• First-hand case study examples from Susanna’s time at Amnesty International