Three has hired former O2 and Harvey Nichols marketer Shadi Halliwell as its new CMO as it looks to establish the mobile operator as one of Britain’s best loved brands.
Halliwell has extensive experience in the mobile space having spent more than 20 years at BT and O2, most recently as brand director. She joined Harvey Nichols three years ago as group creative and marketing director and was responsible for reinvigorating the brand through a focus on customer experience.
At Three, she will be tasked with all areas of the brand’s marketing, building on its commitment to put customers first while maintaining its reputation for disrupting the industry.
Dave Dyson, Three UK’s CEO, says: “We are delighted to have Shadi join our team. Her experience in building customer-centric brands will be a vital asset to our business as we continue to disrupt the industry and make it better for British consumers.”
Halliwell takes over a role that has been vacant since December, when previous CMO Tom Malleschitz moved into the newly-created role of chief digital officer. She will start at Three in early September.
Halliwell says: “Three has always been a pioneer in the telecommunications industry, with its bold approach to marketing and customer engagement setting it apart from its peers. I’m thrilled to be joining a team with such a high calibre of talent and creativity, and look forward to taking the brand further in the next chapter of its evolution.”