1. Ad blocking growth slows
More than a fifth of UK internet users will use ad blocking software this year, but growth in its uptake is beginning to slow.
By the end of 2018, eMarketer expects 22.2% of UK internet users to use an ad blocker, a downgrade of previous estimates as the growth rate drops from 10.3% in 2017 to 8.1% next year.
2. Why marketers move jobs
71% of marketers would take a pay cut if they were offered a role with better workplace culture, although just 9% would take more than a 10% cut.
Training is also important, with 19% rating it as the most important aspect of receiving a promotion and 37% saying they would sacrifice a job offer if training wasn’t offered.
3. The issue of media measurement
70% of senior marketers believe media measurement currents are becoming ‘increasingly corrupted and nearly a quarter (23%) are ‘losing sleep’ over the issue.
Most feel there has been little or no progress in industry measurement since 2015, with expected improvements to attribution and cross-device tracking ‘painfully slow’.
Source: MediaSense, ISBA & IPSOS Connect
4. Brits tighten their belts
Two-thirds of Brits plan to take the start of summer as an opportunity to start tightening their budgets.
43% plan to use more online discounts and vouchers, 39% will switch to more affordable brands and 32% will set their own budgets.
5. Samsung takes over as top TV advertiser
Samsung was the top TV advertiser in May, investing in 2,865 minutes of airtime, up 22% compared to the previous month.
Moneysupermarket was the second biggest with 2,100 minutes, down 14%, while rival Compare the Market has upped its screen time with a 58% increase in ads.