How marketers can predict consumers’ next move

In the next instalment of ‘Digital Decoded’ Marketing Week explores the latest technology that enables marketers to understand real life patterns.

With so much going on in consumers’ lives, understanding their moves and motivations can be difficult.

In the next episode of Marketing Week’s ‘Digital Decoded’ series Mindi Chahal speaks to Ofri Ben Porat, the co-founder and CEO of Pixoneye, which uses artificial intelligence technology to anonymously scan photos on people’s smartphones.

It allows brands to more effectively track moments, such as a potential house move, through real-life pictures, enabling marketers to target consumers based on actual evidence rather than looking at previous purchase behaviour.

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