What Diageo has learned from its marketing mistakes
Russell ParsonsNot every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.
Not every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.
The big four supermarket’s cost-cutting drive has seen it announce well over 2,000 job cuts over the past few weeks.
Having worked at Tesco for over 10 years as a supply chain director, Bruno Monteyne is now one of the UK’s most respected retail analysts. He tells Marketing Week why marketing, which he describes as a “critical” business function, needs to become more clearly defined.
In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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After redefining its core purpose as a platform for news Twitter is trying to change perceptions and attract new users by leading with a brand-level message for the first time.
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Friction is anything that slows the customer down when buying your stuff, and we can choose to introduce it or not. But just remember, friction costs you money.
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If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.
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