1. The Digital Thriopoly
Baidu, Alibaba and Tencent have a stranglehold on the Chinese digital ad market, the second biggest in the world and one where the biggest global players – Google and Facebook – have very little presence.
The three firms account for 62% of the Chinese market and 15% of digital revenues globally. Google and Facebook will capture 49% of digital ad spending this year.
2. Is new tech creepy or cool?
New research shows UK consumers are open-minded about retailers incorporating more technology into the shopping experience.
Payment by fingerprint scanning, voice-activated search and interactive changing rooms were considered most ‘cool’.
The most creepy technologies were using AI to order products, in-store facial recognition, robots guiding shoppers to products and AI-led customer service.
3. Consumer confidence takes a tumble
Consumer confidence has slumped in the wake of the General Election, falling by 5 points to –10 in June.
All the measures decreased, with propensity to make a major purchase dropping 8 points to 1, a concern for retailers.
4. Consumers want more from brands in return for their data
71% of British consumers do not think it is worth sharing their personal data with brands and 48% don’t feel it will be treated with respect.
Just 28% say retailers remember what they have bought before, while only 30% get personalised product recommendations.
5. Consumers are conflicted over loyalty
Consumers are conflicted over staying loyal to brands, with 55% saying they tend to use the same brands/shops/sites without looking for alternatives but 81% saying they are willing to spend time researching to get the best deal.
Some 46% say they find it hard to know which brands to trust and most want loyalty rewards to be more relevant.