5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. Marketers shift spend to digital

Marketers have revised their digital ad budgets up by the greatest extent in almost a decade as they shift priority to more activation-based marketing.

That growth helped drive up overall marketing budgets and means the majority of marketers have been increasing their budgets for almost five continuous years.

Source: IPA Bellwether

2. UK inflation unexpectedly slows

The UK’s inflation rate unexpectedly dropped to 2.6% in June, down from 2.9% in May. It is the first fall since October and was largely down to lower petrol and diesel prices.

Rising inflation has been having a dramatic impact on the cost of living and the amount of disposable income consumers have. The drop also makes an interest rate raise in the autumn less likely.

Source: ONS

3. Ads are more likely to get noticed on news brand websites

Consumers are 80% more likely to view ads on the websites of news brands compared to non-news brand websites.

Ads are also noticed sooner and looked at for longer. Within 10 seconds, 25% of people will notice an ad on a news brand versus 13% for other sites and they will look at that ad for 1 second, compared to 0.7 seconds.

Source: Newsworks and Lumen

4. Copycat brands demanding attention

Copycat brands are having a big impact on visual search, decision-making and product recall. In a scenario where only a brand was present with no lookalikes, it took shoppers 3.55 seconds to locate a brand. But if both the copycat and original brand were there, people identified the imposter brand within 2.67 seconds.

Plus, when the original brand was present, people failed to identify the product 25% of the time, regardless of whether the copycat was on the shelf or not. But the error rate was much higher at 41% if the copycat appeared without the original.

Source: Warc

5. The growth of mobile phone usage

Two-thirds of the world’s population, or more than 5.5 billion people, will be using mobile devices by 2022, with 3.8 billion of those using smartphones.

Globally, Android will account for 73% of smartphone market share, followed by Apple on 21% and Windows on 4%. Some 433 million will still be using feature phones in five years’ time.

Source: Forrester

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here