Hack your commute: Stop multitasking

Inspiring ideas to expand your mind on the way to work.

Whatever you feel like doing on your commute – or when you get to your desk, for that matter – pick one thing and one thing only. Why? Because our brains aren’t good at multitasking.

Academics at Vanderbilt University found evidence way back in 2006 (which means we really should have learned by now) that the brain’s frontal lobe creates a “bottleneck of information processing that severely limits our ability to multitask”.

The proliferation of media channels and devices makes this worse. Another study, published by Stanford University researchers in 2009, found “heavy media multitaskers are more susceptible to interference from irrelevant environmental stimuli and from irrelevant representations in memory”. This hampers the ability to switch between tasks.

In other words, those who multitask are worse at multitasking than those who don’t multitask. So stop it.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here