Diageo hires first director of culture and entertainment

The drinks company is creating a new director of culture and entertainment, media and futures role to fuel growth in the “growing discipline”.

Smirnoff Diageo

Diageo is upping its focus on cultural phenomena such as music, film, fashion and food by creating a new director of culture and entertainment, media and futures role for Europe.

The move comes after Diageo appointed Leila Fataar to the newly created role of head of culture and entertainment Europe in 2015. Her job was to make Diageo’s brands more culturally relevant by embedding them into music, film, fashion, food, drink, sport, art and design.

However, this new role goes even further, bringing together culture and entertainment, and media and futures at director level. Diageo says culture and entertainment is a “growing discipline” for Diageo, hence why it wants a new role to bring the two areas closer together.

Anne Nosko is taking up the new position and will report into Ed Pilkington, Diageo’s marketing and innovation director for Europe. Nosko has previously held a variety of roles both agency and client side at Grey London, Leo Burnett and Sky.

Leila Fataar, previously head of culture and entertainment is leaving Diageo. She is setting up her own venture Platform 13, with Diageo as the first client.

Diageo plans to replace Fataar, with an announcement expected in due course.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here