5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.


1. How to attract marketing talent of the future

Businesses will need to offer greater flexibility to secure top talent as the industry demands more out of hours work. Currently, 15% of businesses offer flexible working and 18% flexitime.

But 55% of workers want flexible working and 47% want flexitime. A further 32% want time off in lieu and additional benefits to compensate for out of hours work.

Source: Reed 

2. Google and Facebook dominate internet time

Google and Facebook account for almost a third of the time Britons’ spend on the internet. British adults accumulate 42.7 million days a month across Google properties, the equivalent of 17% of UK internet time.

Facebook properties, including Whatsapp and Instagram, account for 28.4 million days, or 11% of time. The top 10 most dominant companies account for half of internet time.

Source: Verto Analytics

3. Pensioners’ spending power on the up

Retired households have seen their incomes triple over the past 40 years, substantially narrowing the gap in earnings with working-age households and revealed a lucrative market for marketers.

In 1977, the average pensioner household’s income was £10,500, just 52% of the £20,200 earned by non-retired households.

But by the end of 2016 pensioners’ income had risen to £29,500, equal to 70% of the figure for working households, which was £41,900.

Source: Office for National Statistics

4. Global licensing sales soar

The global licensing industry grew by 4.4% last year to be worth a record £201.6bn, with the US and Canada the largest market with a 58% share.

Character and entertainment is the top property type, accounting for 45% of sales. And clothes are the biggest product category, with £30.1bn in revenue, ahead of toys on £26.9bn and fashion on £22.7bn.

Source: Licensing Industry Merchandisers’ Association 

5. When is the best time to send marketing emails?

Thursday is the best time to send marketing emails, with emails shared on that day having an open rate of 23.13% and click-through rate of 3.52%.

The best time to send is at 4pm, when open rates hit 25.13% and click-through rates 3.82%.

Source: GetResponse

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