1. Brands wrestle back control of digital spend
Brands have taken action over the last 12 months to regain control of their digital ad spend by hiring new internal expertise, rewriting contracts to take ownership of data and adding in audit clauses.
Furthermore, some 18% have brought their programmatic stack in-house, while 34% have developed in-hourse resource to tackle ad fraud.
2. Discounts disappear from supermarket shelves
The pressure on UK supermarkets to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years. (Stat: £3.7bn drop in promotional savings)
There has been a 25% reduction in the number of items on offer in the past five years, while the average number of lines on promotion is down 13%.
3. Household cost-cutting hits two-year high
The number of Britons changing their spending habits to cut down on household expenses has hits its highest level for two years.
Switching to cheaper grocery brands is the most popular tactic for saving money, followed by savings on gas and electricity bills and spending less o new clothes. (Stat: 30% switch grocery brands, 27% switch gas and electricity, 25% clothes).
4. Consumers increasingly cautious about clicking links in emails
Consumers have become more cautious about clicking links in emails, with 14.2% opening emails but just 1.6% clicking through.
There is also a disparity between perception and reality. Consumers report that they open between 28.4% and 50% of their emails – at least double the actual recorded figures.
5. The declining confidence in government
Consumer confidence in the government fell 19% is August, compared with a figure of 32% in May, before the General Election. Confidence in the political system as a whole has also suffered. (Stat: 25% May, 15% August)
Consumers are also suffering from Brexit fatigue, with 12% saying they are bored of the subject and just 6% saying they are excited.