Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]
From the ongoing PR disaster at Ryanair to Philips leading a review into the way it buys media, here are five of this week’s biggest marketing stories.
The ancient texts that shape modern culture are well known to most and have survived for centuries, which led me to wonder: which marketing texts will still be around in 400 years?
Marketers are forever being asked to achieve more with less so how can brands cut the budget without cutting corners when it comes to research?
Latest figures paint a worrying picture for Brits’ personal finances as the GfK claims consumers are being forced to borrow more money.
Adidas marketer charged with fraud Adidas’ director of global marketing James Gatto has been accused of involvement in a web of illegal activity among top-tier schools with Adidas sponsorships. The US Department of Justice has charged four assistant college basketball coaches, two Adidas marketing executives, a clothing company founder and three athletic advisers for allegedly […]
Publishers, not to mention Google and Facebook, see video as a panacea for all their ad revenue issues, but consumers find videos annoying and prefer text-based journalism so brands must take note.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
There are more similarities between gaming and marketing than you might realise as brands tap into the human desire ‘to win’.
As corporate ethics come under scrutiny like never before, companies must analyse every touchpoint – in particular their relationships with agencies and third parties – to ensure their brand purpose cannot be compromised.
Story of my CV: Visa’s head of global marketing platforms Kim Kadlec worked her way up at agencies before switching to media companies to merge brands with content, but now has her sights firmly set on mastering technology and data.
Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media agencies at the start of the creative process to push them to be “much more strategic”.
HP has been working with its agencies to improve the representation of women and minorities on its account but says it cannot solve the industry’s problems alone.
Forget about bendy screens and AI, Apple is the true winner in the smartphone market because of its unrelenting focus on brand and marketing.
Following the airline’s recent admission it would have to cancel thousands of flights, Brits are now reconsidering whether to fly with the budget airline, according to new YouGov data.