A/B testing is changing how we approach marketing. As more of our daily lives become digital, the potential for A/B testing is increasing exponentially. Now, we can use A/B tests to improve our advertising and marketing – even to test new products and pricing.
In this webinar, Stephen from Conversion.com shares how you can apply an experimentation framework to any opportunity or challenge. We hear from his experience advising companies such as Facebook and the Guardian, and how experimentation can transform a business’s approach to product, marketing and risk.
Whether you are completely new to testing or already have a fully fledged experimentation programme in place, this session provides you with the framework to apply testing to any problem.