100 Disruptive Brands: Trouva on being the ‘antithesis’ of online shopping giants

Online marketplace Trouva, one of Marketing Week’s 100 Disruptive Brands for 2017, is taking on the likes of Amazon by uniting independent boutiques on one ecommerce platform and bringing their unique products to consumers.

When it comes to Trouva’s brand purpose, it has a clear mission statement: helping independent shops and boutiques on the high street “to thrive, and not just survive”. It looks to do this by providing an online platform where independent shops can sell their products and promote their brand.

Launched in 2015, the brand’s name means ‘a lucky find’, and the ecommerce platform helps shoppers discover hidden gems in nearby independent shops using location technology and inventory data. Users of Trouva can also receive exclusive discounts and order items for collection or home delivery – its CEO Mandeep Singh claims it has delivered an item in “as little as 22 minutes”.

By giving small boutiques a helping hand, Trouva is also hoping to disrupt the online commerce space dominated by chains and global giants such as Amazon.

Trouva is one of this year’s 100 Disruptive Brands, with investors including Index Ventures (which also backs well-known brands such as Asos and Net-A-Porter), Playfair Capital and a number of angel investors.

Marketing Week met Trouva’s CEO and creative director at one of the boutiques on its platform, Bonds of Hackney, to find out more about being a disruptor, uniting its team behind one “ambitious vision” and its plans for global expansion.

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