House of Lords launches investigation into the UK ad industry post Brexit

Enquiry aims to discover how the industry can retain access to the skills it needs, while looking at the impact of digital advertising and the role of business clusters.


The House of Lords is launching an enquiry into the state of the UK ad industry post Brexit, calling for evidence on a range of issues including access to talent and training, the growth of the digital ad market and whether the Government should be doing more to support business clusters.

The investigation raises the ad industry’s “pre-eminent” status and aims to consider how it can retain that. There have been concerns that after the UK leaves the EU, access to creative talent could be curtailed; the Advertising Association estimates that one in five people employed in the industry are from the EU.

The ad industry has strongly voiced its concerns about access to talent after Brexit, stating that access to a global talent pool has been critical to the industry’s success. Advertising and creative services contributed £13.3bn to the economy in 2014 and supports 1 billion job and the AA wants a “flexible” immigration system post Brexit, as well as better training for homegrown talent.

AA CEO Stephen Woodford says: “UK advertising is a world leader in part thanks to the wealth of talent we attract from all four corners of the globe. A continued flow of highly skilled people is necessary for us to maintain our edge as the world’s leading exporter of advertising.”

The Select Committee on Communications is looking for written evidence to be submitted by 20 October, with oral evidence from invited witnesses taking place between now and December 2017. The findings will be reported in early 2018.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here