5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. Digital marketers are struggling to track spend

Just a third of digital marketers are confident their campaigns are targeting the right audiences. (36%)
Nearly a quarter of digital marketers don’t track campaign whatsoever, while one in five don’t think their campaigns are reaching their desired audience at all.

Source: Greenlight

2. Marketing’s gender pay gap

Male marketing managers get paid an average of £45,555 compared to £37,692 for women, a pay gap of 17.3%.
However, the gender pay gap in marketing is considerably lower than the average pay gap across UK industries, which stands at 26.8%.

Source: Chartered Management Institute (CMI) and XpertHR

3. Retail sales on the up

Retail sales were unexpectedly strong in August, with sales up 1% in the month, well ahead of analyst expectations of 0.2%.
The growth rate for July was also revised up from 0.3% to 0.6%. The three-month-on-three-month growth rate rose to 1.2%.

Source: ONS

4. The difference between UK and US CMOs

56% of CMOs in the US women, compared to just 40% in the UK, although they are as likely to have advanced degrees, at 27% and 30% respectively.
In the US, it takes CMOs on average five years at a company before they earn an executive title, compared to between eight and nine years in the UK.

Source: Act-On Software

5. The top brands for CSR

Lego, Microsoft and Google top the Global CSR 100 report, which ranks the 100 most reputable companies in terms of their CSR performance.
Meanwhile, Volkswagen, Apple, Samsung, Daimler and Nestle saw the biggest drops in their CSR scores.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here