Don’t miss out as agencies finally toughen-up
Robin BonnSmart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.
Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.
TV advertising still relies too heavily on outdated stereotypes, new research suggests.
Our round-up of all the marketing news this morning.
More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.
Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
Catch up with all the week’s news including the launch of the premium iPhone X, Nespresso’s first sustainability campaign and Facebook’s new ad controls.
The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.
Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into ‘terrible analogies of war’.
Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.
Twitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
Procter & Gamble’s marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.
The retail giant says consumer demand for big-ticket purchases is now ‘more difficult’, putting more pressure on the John Lewis Christmas campaign to succeed.
The water brand is hoping to solve the world’s plastic problem by ‘building a cult of people’ who will encourage others to switch from bottles to aluminium cans.
Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.
The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.