1. Britain’s economic growth in the duldrums
The UK economy grew by 0.4% in the third quarter, ahead of forecasts and meaning the year-on-year growth rate is 1.5%.
However, the figure is below both the UK’s long-term growth rate and growth in the Eurozone, meaning 2017 could be the weakest year since the financial crash.
2. Marketing becoming an increasingly attractive choice for graduates
The number of graduates who go into marketing is on the rise, up from 4,250 in 2010/11 to 5,600 in 2015/16.
That makes marketing the fourth most common professional occupation for new graduates behind only nurses, medicine and primary school teaching.
52% of those that do a marketing degree have a job in marketing six months after graduating.
Hospitality, tourism and leisure, and business and management graduates are also more likely to pursue a career in marketing.
3. Why authenticity is important
62% of consumers say they are more interested in buying from a brand or company they believe to be authentic.
Marks & Spencer was named the most authentic brand, identified as those that protect customer privacy, treat customers well, deliver on promises, use high-quality ingredient, is genuine, acts with integrity at all times, communicates honestly.
M&S scored 92.33 out of 100, followed by Boots (89.65), Amazon (88.53), Lego (88.31) and Dyson (87.6).
Source: Cohn & Wolfe
4. Convenience, rather than price or range, top reason why shoppers head in store
70% of UK shoppers say convenience is one of the main reasons for their choice of supermarket, the most commonly chosen option.
60% chose a supermarket because of product range, 64% because of store services and 50% because of price and promotions.
5. Did marketers make the right career choice?
Two-thirds (64.3%) of professionals in the marketing industry would start an entire new career, while 50% admit to making a career move in the past that they’ve regretted.
The reasons for this are:
57.1% Moving to a company I didn’t like
42.9% Leaving a company I really liked
37.5% Not quitting my previous job earlier
25% Starting out in my chosen career later in life
12.5% Not going for a promotion when I should have