5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. Britain’s economic growth in the duldrums

The UK economy grew by 0.4% in the third quarter, ahead of forecasts and meaning the year-on-year growth rate is 1.5%.

However, the figure is below both the UK’s long-term growth rate and growth in the Eurozone, meaning 2017 could be the weakest year since the financial crash.

Source: ONS

2. Marketing becoming an increasingly attractive choice for graduates

The number of graduates who go into marketing is on the rise, up from 4,250 in 2010/11 to 5,600 in 2015/16.
That makes marketing the fourth most common professional occupation for new graduates behind only nurses, medicine and primary school teaching.
52% of those that do a marketing degree have a job in marketing six months after graduating.
Hospitality, tourism and leisure, and business and management graduates are also more likely to pursue a career in marketing.

Source: Prospects

3. Why authenticity is important

62% of consumers say they are more interested in buying from a brand or company they believe to be authentic.
Marks & Spencer was named the most authentic brand, identified as those that protect customer privacy, treat customers well, deliver on promises, use high-quality ingredient, is genuine, acts with integrity at all times, communicates honestly.
M&S scored 92.33 out of 100, followed by Boots (89.65), Amazon (88.53), Lego (88.31) and Dyson (87.6).

Source: Cohn & Wolfe

4. Convenience, rather than price or range, top reason why shoppers head in store

70% of UK shoppers say convenience is one of the main reasons for their choice of supermarket, the most commonly chosen option.
60% chose a supermarket because of product range, 64% because of store services and 50% because of price and promotions.

Source: IRI

5. Did marketers make the right career choice?

Two-thirds (64.3%) of professionals in the marketing industry would start an entire new career, while 50% admit to making a career move in the past that they’ve regretted.

The reasons for this are:
57.1% Moving to a company I didn’t like
42.9% Leaving a company I really liked
37.5% Not quitting my previous job earlier
25% Starting out in my chosen career later in life
12.5% Not going for a promotion when I should have

Source: CV-Library

Hide Comments1 Show Comment

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here