Marketoonist’s spooky take on designing by committee
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Brands need to work harder to engage the millions of deaf and blind consumers living in the UK by seizing the opportunity to show their creativity and commitment to inclusivity.
With spend set to surpass £320m this year, Halloween has become an occasion retail brands can’t afford to ignore.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.