International round-up: Amazon wants the key to your house, Vodafone helps with cancer research
Sarah VizardPlus the Brazilian toilet paper brand that faced accusations of racism and the EU probing WhatsApp over data-sharing.
Plus the Brazilian toilet paper brand that faced accusations of racism and the EU probing WhatsApp over data-sharing.
Having redesigned Schweppes in the UK, Coca-Cola is looking for more opportunities in mixers after seeing a “resurgence” in many parts of the world.
The online food delivery brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes.
The story of my CV: Ladbrokes Coral’s recently departed chief customer officer Kristof Fahy on globetrotting with Orange, riding the crest of a wave with BlackBerry and his return to the ultra-competitive betting sector to co-ordinate a high profile merger.
The beauty and wellbeing retailer’s chief digital officer says he wants to give its most loyal customers “more instant benefits”.
Marketers can no longer operate in a vacuum, a collaborative culture is necessary across a business in order to improve performance.
Cindy Gallop’s request for anonymous reports of sexual harassment in the ad industry seem to go too far, but empirical and anecdotal evidence shows the problem is real and can only be fought by naming names.
Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
The fast food giant says while it is still in the “early innings” of its digital strategy, it is planning to ramp up marketing support for innovations including its mobile app and food delivery.
New chairman Lord David Currie says there continues to be “unforeseen circumstances” following the decision to legalise gambling advertising 10 years ago.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Making juniors frequently work long, gruelling hours will not generate the best work. People are much more likely to come up with great ideas when they are rested and relaxed.
Brands are missing out on customers by continuing to think about products by gender, according to Let Toys Be Toys campaigner Jess Day.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Investment in market research is declining but cutting back on consumer insight will severely hinder marketers’ ability to be the voice of the customer.