Amazon, McDonald’s, Piccadilly Lights: Everything that matters this morning
Marketing Week ReportersCatch up on all the most important marketing news from the around the world with our morning round-up.
Catch up on all the most important marketing news from the around the world with our morning round-up.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
The path to leadership doesn’t always match the advice being dished out so perhaps marketers should look elsewhere for inspiration.
The camera brand, best known for its success back in the 1970s and 1980s, believes it can have the same impact with millennials and Gen Z.
Plus Skyy Vodka and Absolut team up to promote marriage equality in Australia and Burger King’s anti-bullying campaign.
Lush’s homepage feels hand-curated and personal. It strikes the right balance between function and inspiration, while reflecting its wider brand purpose.
Having finally completed the transition from Thomson to TUI, the travel brand insists package holidays still have a strong future.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
Twitter and Amazon’s broadcasts have failed to match TV’s enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer or is that just another route in for digital’s Trojan horse?
Authentic leadership is a powerful idea. But if you believe authentic means ‘just being yourself’, you may end up in a mess.
Lack of confidence means many marketers are cutting back or moving budgets to cost efficient digital channels, according to the Bellwether Report.