Marketers’ optimism for new hires hits lows not seen since direct aftermath of Brexit
Thomas HobbsOnly 28.5% of marketers expect to hire new staff over the next three months, according to the latest IPA Bellwether report.
Only 28.5% of marketers expect to hire new staff over the next three months, according to the latest IPA Bellwether report.
Marketing Week columnist Mark Ritson recently suggested it was too late for the ‘big five’ ad agency groups to save their souls – was he right?
The feminine hygiene brand has ditched the well-known ‘clear blue liquid’ for a more realistic red colour in its latest ad campaign.
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While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.
A Marketer’s Best Friend: Fostering a strong degree of trust between marketing and finance has created an agile and forward looking environment at UKTV.
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.
Marketers are still failing to accurately portray the over-50s in advertising, despite extensive research showing a golden opportunity for brands that get it right.
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Catch up on all the most important marketing news from the around the world with our morning round-up.
It’s a key time of year for media trading and brands need to keep a close eye on their agencies to be sure they get a good deal, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.
Chief customer and marketing officer Louise Fowler explains how she is driving radical transformation at the Post Office aimed at making marketing more accountable, efficient and digitally savvy.
Inspiring ideas to expand your mind on the way to work.
Learn how taking a digital approach to research can help measure actual behaviour and marry it to ‘claimed’ behaviour for a richer picture of how consumers are acting.
Catch up on all the week’s big marketing news including Diageo talking through its new effectiveness tool and fashion brand Jigsaw taking a stand on immigration.