Brands urged to end the stigma of mental health in the workplace
Russell ParsonsThe Marketing Society launches Marketing for Change, a campaign to encourage brands to change how they approach mental health in the workplace.
The Marketing Society launches Marketing for Change, a campaign to encourage brands to change how they approach mental health in the workplace.
Anna Bentham, director of strategic planning and propositions at Nationwide shares her thoughts on how middle and senior management can better work together and the evolving world of work.
The value of career diversity cannot be underestimated so take control and make yourself stand out.
Plus Wal-mart looks to take on Amazon by cutting costs and opening less stores and Puma pushes same sex marriage equality in Australia.
This month’s most popular YouTube ads feature Natalie Portman jumping into the sea in the name of love and Coca-Cola showing off its sustainability efforts.
Despite admitting Brits are currently less likely to splash out on big ticket items, John Lewis’s customer experience director Peter Cross says the retailer won’t be drawn into cutting prices this Christmas.
The British clothing brand claims its new ‘<3 Immigration’ campaign is breaking new ground in the fashion industry.
The promise of data is as big as the volume available. Don’t jump at the sight of a spreadsheet promising cheap reach at scale, however. Take a moment to ask, what am I trying to achieve here?
Diageo has implemented a new marketing effectiveness tool, dubbed Catalyst, that provides instant data to help the company’s 1,200 marketers make strategic and planning decisions.
Marketing Week beat titles including NME, Cosmopolitan and Campaign to win the prestigious publishing award.
Voice search technology such as Amazon’s Alexa threatens to supplant brands with automated purchase decisions in which tech companies, not retailers, own the customer relationship.
While big discounts play a huge role in getting shoppers online on Black Friday, there are other options available to secure sales on the big day.
Data is forever used to prove marketing’s positive effect on the bottom line, but could marketers be at risk of sacrificing pace and creativity by relying too heavily on the numbers?
New research shows that instead of not talking to women in the right way, financial services brands are “not talking to them at all”.
The bank’s CMO says clients have lost trust in the big five agency holding companies because of a lack of transparency and “indulgence in funny stuff”.