Marketoonist on the future of advertising
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The tech giant flew journalists from all over Europe to its headquarters in Dublin to show off the progress it has been making in terms of brand safety and ad fraud. Yet wider industry concerns remain.
Generation Exchange: We bring experienced marketers together with junior colleagues to investigate their differing attitudes to the profession and the world of work.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.