Welcome to the future: Uber pledges to bring flying taxis to LA by 2020

Uber’s chief product officer Jeff Holden says the electric aircrafts will turn car ownership into a rarity.

Blade Runner was only a year off in its 2019 prediction of flying cars in Los Angeles, with Uber unveiling plans to begin ferrying passengers through the US city’s skies by 2020.

Speaking at Web Summit in Lisbon this morning (8 November), Uber’s chief product officer Jeff Holden said the fleet, which visually looks like a hybrid between a drone and a helicopter, will make only 25% of the noise of a helicopter. Travelling at speeds of up to 200 mph, Holden said the flying taxis will cost the same price as an Uber X car ride and are intended as a mass consumer option.

Aviation manufacturers including Embraer and Aurora Flight Sciences will supply and pilot the aircraft, with the ride-hailing app also partnering with Nasa to develop a new unmanned air traffic control system. And it sounds like Uber has plans to take Uber Air global as well.

“We’re trying to work with cities in the early days that are interested in partnering to make it happen, while knowing that there will be pitfalls along the way,” said Holden. “Our ultimate target is to make Uber less expensive than driving your own car. Yes, a super quick flight will be cheaper than driving your own car.”

This will be the end to individual car ownership – it will turn it into nothing more than a hobby.

Jeff Holden, Uber

Uber will operate the software that passengers use to book a trip and take a commission, much like Uber rides on the ground, with Holden keen to point out that Uber Air’s electric-powered air fleet will be completely emission-free. The vehicles are able to travel 60 miles in a single battery charge, which will take just four minutes.

He envisions that they will operate like an Uber Pool, with multiple strangers using one of the flying taxis at the same time. “The cost of taking an Uber Air or one of our driverless cars is going to be significantly below the cost of driving your own car,” he added. “This will be the end to individual car ownership – it will turn it into nothing more than a hobby.”

Los Angeles is ranked as the most congested city on earth – something Holden said will quickly change thanks to Uber Air. And thanks to Uber’s active user base, he believes it can scale up the service very quickly.

He concluded: “We have 65 million monthly active users, who are ready to push the button and get a flight today. That brings a clear global profile to our mission with Uber Air.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here