Marketers are all too aware of the demands being placed on them: the need for better customer engagement, the ability to deliver more relevant engaging experiences and, above all, how to drive revenues across ever more fragmented channels.
Thankfully, technology is here to help; personalisation is proven to engage audiences and drive campaign ROI, as well as driving online sales and building customer lifetime values.
But what does this look like in practice and how can marketers best use personalisation and new technologies such as AI to deliver meaningful business results?
In this webinar, Marketing Week and personalisation experts Monetate discuss:
– What personalisation is (and what it isn’t)
– The business impact of personalisation
– The opportunity presented by GDPR
– Tactics to help your business maximise seasonal trading performance
Watch on demand now