How to be more diverse in your hiring – the latest Marketing Week podcast

Consultant Tanya Joseph, architect of the ‘This Girl Can’ campaign at Sport England, brand marketer Olivia Gold and Ete Davies, co-founder of diversity initiative Stripes, join Marketing Week’s Leonie Roderick for the latest careers podcast.

The latest IPA figures certainly aren’t cheerful. Only 12% of those working in IPA member agencies are from a black, Asian or minority-ethnic background. And brands aren’t expected to be doing much better.

So when it comes to hiring from a more diverse pool of people, where are we going wrong? And what are the (unintended) consequences of undiverse workplaces?

Tanya Joseph, a consultant, chair of The Pool and architect of the ‘This Girl Can’ campaign at Sport England, brand marketer Olivia Gold and Stripes co-founder Ete Davies talk Marketing Week through their own experiences, and provide helpful advice to improve diversity in the workplace.

“The fact there aren’t that many role models in our sector altogether means that when you’re a young person thinking about what you might be doing with your life, if you don’t see people in it that look like you, then you won’t imagine yourself in those positions,” Joseph says.

Gold adds: “You’ve just graduated university, and you’re still trying to figure out where you fit in – but you’re open to new experiences. And then when you [enter the workplace], you find there’s no one like you. So then you’re trying to fit in more than show off your skill set.”

Davies, in particular, believes it isn’t just about hiring new talent. Instead, he says brands and agencies should put a bigger focus on retaining their employees from minority groups.

“Whenever most organisations look at creating a more diverse workforce, the focus is almost always on acquisition. They have people coming into the business from a BAME background, but they don’t have mentors from within the community who are appreciative of the experience that the individual is having within the business or feel supported … and so they tend to drop out,” he explains.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here