Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine
Mark RitsonOn International Television Day, brands would do well to remember that TV is still in rude health, even among millennials.
On International Television Day, brands would do well to remember that TV is still in rude health, even among millennials.
The digital giant’s decision to move into a physical retail space in the UK for the first time should encourage competitors to take a look at their own offering.
The most popular ads on YouTube last month included Google’s new Pixel 2 smartphone and a musical number from Nintendo’s Super Mario.
Personalisation engages audiences and drives campaign ROI, as well as driving online sales and building customer lifetime values.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Following a successful video campaign during Euro 2016, Unibet’s Pantelis Kotopoulos and Alison Sams says the betting brand is looking to expand its young male audience further using YouTube ahead of next year’s World Cup.
From simple props to bespoke multi-dimensional deals, product placement has evolved into an experience-focused proposition designed to enhance the viewing experience.
Jim Adler, vice-president of the Toyota Research Institute, believes the Japanese car giant can become just as known for home robotics.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The healthy fast food chain’s co-founder Allegra McEvedy believes more women should “take the plunge” and start their own business – but men need to get on board too.
Retailers are taking very different approaches to their 2017 festive advertising as each bid to persuade cash-strapped Brits to spend big this Christmas.
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Being a good marketer comes from having a wealth of insight about a broad spectrum of things – not just marketing.
Inspiring ideas to expand your mind on the way to work.
The big news this week includes the latest Christmas ads from Sainsbury’s, Waitrose and McDonald’s, L’Oréal’s new European CMO speaking out against ‘digital’ marketing and the slowdown in marketing budget growth.