5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. Marketers want more control over programmatic

84% of advertisers want more control over their programmatic advertising.
63% say they struggle to get data transparency, while 66% don’t think they get enough financial transparency
A lot of marketers have talked about wanting to manage their programmatic advertising in-house but currently just 1.4% actually do.

Source: Infectious Media

2. Digital influencers are most popular for brand endorsements

61% of brands have worked with digital influencers in the past 12 months. This compares to 57% for singers or musicians, 51% for TV actors and 49% for models.
While 44% agree digital influencers will be the best option for endorsement opportunities in the near future.
Brands achieved an average return of £17.21 for every £1 spent on talent-led campaigns in 2017.

Source: Celebrity Intelligence

3. Consumers don’t feel in control of their data

62% of UK consumers don’t feel in control of data collected and stored about them by websites
67% also believe they have been signed up to a mailing list without permission
The vast majority (92%) would report a company if they thought they were misusing their data. However a large proportion (60%) were unsure who to report this to.

Source: BroadbandGenie

4. Trust in internet use on the rise, but not for digital news

Digital news did not experience the same level of growth in trustworthiness as other internet use categories.
The Guardian was among traditional newspapers which retained its trust ratings, while users ranked social media as their second favourite news source behind newspapers.
But only 14.9% of British users said they used social media to read news about a given topic. And Twitter copped criticism for earning the lowest trust rating (40%).

Source: JIN

5. Brits’ hunger for big purchases plummets

Brits’ propensity to spend money on big ticket items such as electricals, fell six points to a score of -6 in November. This time last year the figure was 11 points higher at a score of 5.
Joe Staton, head of market dynamics at GfK: “Many retailers will be hit by the slowdown in consumer spending as households begin to feel the pinch and cut-back on their budgets. The confidence trajectory is unquestionably negative and sadly no amount of tinsel or baubles will change it.”

Source: GfK

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here