5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

1. Consumers want more control over their data

The majority (80%) of consumers would like more control over what brands do with their data. And 58% agree to terms and conditions without properly reading them – that figures climbs to 70% of consumers aged 18 to 24.
Some 65% of consumers believe their data is of value to companies, but are unaware of how to use this to their advantage. And 71 % of consumers aren’t aware of GDPR.

Source: Mindshare 

2. ‘Made in Britain’ label important to UK consumers

Three in four Brits say a ‘Made in Britain’ label would make them more likely to buy a product. More than a third (39%) of UK consumers feel more positively about British brands following the Brexit vote.
Three in five Brits describe British products as ‘quality’, compared to almost 50% of Americans. Some 40% of US consumers say they would be more likely to buy a product with a ‘Made in Britain’ label.

Source: Attest

3. Consumers are moving away from traditional banking

More than half (53%) of consumers are already using or willing to move to an online or mobile-only bank.
The most popular reasons for moving include online experience and functionality (58%), more attractive finance rates or fees (29%) and better quality of service (28%).
However, 56% will remain loyal to their bank if they are sent customised offers, while 41% don’t know how their data is being used by banks, and 29% are concerned about how it is being used.

Source: Relay42

4. Shopper purchasing confidence hits lowest level in more than two years

Only 47% of consumers feel it will be a good time to buy things they may want or need over the next year, compared to 53% before Brexit.
Consumer confidence in the UK stayed at 99 in the third quarter of 2017. However, the level has fallen from a high of 106 just after the Brexit vote. A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.

Source: Nielsen

5. UK households to spend £20bn this Christmas

The average British household spends £726 celebrating Christmas. Gifts for loved ones represent just over half of households’ Christmas expenditure, with an anticipated average spend of £372.
This is followed by £168 for food and drink, socialising (£103) and buying a Christmas tree, decorations, and Christmas experiences (£83).
But how are Brits footing the bill? Two thirds (68%) will cover most of the cost out of their salary, 24% put money aside throughout the year and 18% will use a credit card for some of their spending.

Source: GoCompare Money

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here